The purpose of this course is prepare you for real world marketing challenges. How to address critical decision involved in marketing planning at a strategic level. Including segmentation and positioning, new market entry, market measurement and how to write a positioning statements. 

After attending the course, participants will be better able to: 

• Explain how to do market segmentation and how to select a target market 
• Describe how to identify the core benefits of a product 
• Be able to write a positioning statement and assess the positioning statement