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Developing a Competition Strategy - Day 1

Saturday, 16 July 2016

01:30 PM to 05:00 PM

This course studies how entrepreneurs and general managers might create investor value (above-normal returns) through the development and implementation of competitive strategies around market entry, exit, or expansion. Competitive strategy is a critical input to these firm decisions. 

After attending the course, participants will be better able to: 

  • Explain basic competition strategies 
  • List competition strategies in marketing 
  • Evaluate and select a suitable competition strategy for their business
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