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Establishing Your Marketing Mix Strategy - Day 1

Monday, 18 July 2016

05:30 PM to 09:00 PM

This course provides an in-depth understanding and analysis of promotional strategies and tactics necessary in the management of all marketing communications. Students design and execute actual advertising, sales promotion, and publicity plans for a real business. 

After attending the course, participants will be better able to: 

  • Explain how to identify marketing objectives 
  • Describe the tools to help design the marketing mix 
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