The purpose of this course is prepare you for real world marketing challenges. How to address critical decision involved in marketing planning at a strategic level. Including segmentation and positioning, new market entry, market measurement and how to write a positioning statements.
After attending the course, participants will be better able to:
- Explain how to do market segmentation and how to select a target market
- Describe how to identify the core benefits of a product
- Be able to write a positioning statement and assess the positioning statement