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Positioning Yourself in the Market - Day 1

Sunday, 17 July 2016

05:30 PM to 09:00 PM

The purpose of this course is prepare you for real world marketing challenges. How to address critical decision involved in marketing planning at a strategic level. Including segmentation and positioning, new market entry, market measurement and how to write a positioning statements. 

After attending the course, participants will be better able to: 

  • Explain how to do market segmentation and how to select a target market 
  • Describe how to identify the core benefits of a product 
  • Be able to write a positioning statement and assess the positioning statement 
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