This course will gaud you to better make important decisions relating to the development and implementation of a pricing strategy that is suitable to the marketing and business strategy of your company. Also how to explore strategies and tactics that are used to build, measure and manage brands and brand equity, including the introduction of new products. Also covers creative decisions in branding.
After attending the course, participants will be better able to:
- Analyze and decide whether or not to develop a new product
- Describe the levels of product development
- Select the level of product development to suit specific circumstances
- Conduct new product development and new packaging development