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Area Sales Manager

Job Title: Area Sales Manager
Contract Type: Permanent
Location: Duhok, Iraq
REF: 531
Contact Name: Sana Kamangar
Contact Email:
Job Published: about 3 years ago

Job Description

An international FMCG company is looking for an Area Sales Manager with a minimum of 5 years of experience in a related field to be based in Duhok. Fluency in English and Arabic is required.



  • Comply with H&S requirements and follow 12 golden rules.
  • Provide team coaching and mentoring for team development areas (at least once every two weeks to join SDS / Pre-seller on full day market tour).
  • Represent and manage Central Region function team administrative disciplinary actions, mentoring compliance of team commitment of complying with CCBCJ policies and regulations.


  • Follow all required SFE KPI’s & and lead the implementation with SSDM.
  • Focus in developing and maintaining sales growth based on opportunity and company BP.
  • Follow and manage achieving new business acquisition and coordinate needed team capability to assure highly strategic & efficient sales penetration, and market share.
  • Establish and maintain good working relationships with all customers by developing scheduled agenda to sustain relationship with 20% top customers.
  • Establish and ensure that all sales dispatching administration procedures are properly implemented to support the sales teams in their efforts to accomplish the sales needs.
  • Enhance coolers efficiency based on cooler efficiency report by FIT.
  • Update and report weekly and monthly departmental reports and corrective actions with assurance of continue development of information hand off in regards to all required information’s – external & internal.


  • Manage Concessions performance closely to ensure limited deviation from planned volume and discount.
  • Analyse and monitor progression on A/R collection by planning to accelerate rate/ratio for those above 15 days to 30 days.

Supply Chain

  • Prepare sales forecast plan on weekly to ensure needed product stock is maintained for the region.


  • Work and coordinate effectively with marketing function and customers to uplift trade marketing execution and DME within assigned area’s to assure positive customer evaluation.
  • Core contribution in marketing agreements by forcing best interest of CCBCJ sales strategies and overview agreements compliance with sales execution and its scope within assigned market.

Distributor Management

  • Monitor and supervise distributor profitability.
  • Preparation of distributor ‘Annual Business Plan’ in consultation with Distributor and  review of Distributor Business plan
  • Monitor salesforces accuracy
  • Ensure that distributors’ working standards are as per defined standards
  • Help distributor in recruiting/training his Sales team.
  • Monitor of KBIs and distributor profitability and taking corrective action accordingly.


  • 5-7 years of retail experience.
  • Fluency in English and Arabic is required.
  • University degree in Sales Marketing or equivalent.
  • Good command of sales and negotiation skills.
  • Customer oriented.
  • Self-developer.
  • Result oriented and has a positive attitude.
  • Ability to solve problems, organize and plan.
  • Ability to work in a multinational/multicultural environment.

Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.