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Marketing Director

Job Title: Marketing Director
Contract Type: Permanent
Location: Erbil, Iraq
REF: 127
Contact Name: Ahmed Tahir
Contact Email:
Job Published: over 4 years ago

Job Description

Mselect is searching for a Marketing Director for one of its leading telecommunication clients in Iraq to be placed in Erbil, Kurdistan.



Key Responsibilities

  • Full accountability on the overall KPI (revenues, ARPU, Gross additions and Net additions)
  • Put in place the marketing strategy for the company where the target will be achieve company objectives of revenues and number of subscribers.
  • Build the marketing department and team with the needed talents and experts.
  • Put in place the work process of the marketing launches and SLA between marketing and other departments.
  • Lead the marketing team and perform the needed coaching in light with the company strategy cascaded from top management.
  • In charge of development of the value proposition with all levers from pricing, product development to communication positioning, sales of all products till CRM and customer experience management
  • Quantification and constructing business cases and feasibility studies for all marketing related initiatives
  • Interacts with various sales functions to ensure full understanding of marketing launches and controlling the proper execution of service /promotions
  • Interacts more frequently with technical interfaces to ensure understanding of the marketing concepts and smooth launches
  • Key Performance Indicators
  • Number of Gross ads
  • Incremental ARPU
  • Incremental overall revenues
  • Incremental % of VAS and roaming revenues.
  • Achievement of the planned number of launches to
  • Setting up the Marketing department according to corporate procedures
  • Marketing plan preparation
  • Consistent competitiveness of marketing offers
  • Fast reactivity of the dynamicity of the market


  • Experience working with diverse team
  • Experience working with unstructured data
  • Ability to work under pressure and tight deadlines
  • Strong analytical capabilities
  • Conceptual Ability: Deals effectively with not just concrete, tangible issues but with abstract, conceptual matters.
  • Creativity: Generates new approaches to problems or innovations to established best practices. Shows imagination.
  • Resourcefulness/ Initiative: Passionately finds ways over, around , or through barriers to success. Achieves results despite lack of resources. Goes beyond the call of duty. Shows bias for action. A results- oriented "doer."
  • Communications – Oral: Communicates well one on one, in small groups and public speaking. Fluent, quick on feet, command of language. Keep people informed.
  • Communications -      Written: Writes clear, precise, well-organized documents using appropriate vocabulary, grammar & word usage.
  • Training / Development / Coaching: Actively & successfully trains people. Coaches & develops for promotion into position where they succeed. People builder.
  • Vision: Provides clear, credible vision and strategy.

Team Player: Reaches out to peers. Overcomes we-they. Approachable. Leads peers to do what is best for company.

Work experience requirements (including required years of relevant experience):

  • 10 years of experience in marketing telecom services with reputable mobile operators in the region.

Certified Project management (PMP) is highly recommended

Education Requirements:

Bachelor degree or higher in (Electrical, Telecom) Engineering, Marketing, Business management or relevant field

Language Requirements:

  • Fluent English
  • Arabic

Kurdish plus