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Marketing Specialist

Job Title: Marketing Specialist
Contract Type: Permanent
Location: Erbil, Iraq
Industry:
REF: 1414
Contact Name: David Bernard
Job Published: 3 months ago

Job Description

MSELECT is looking to hire a Marketing Specialist for a heavy equipment and trucks company in Erbil. Candidates must have At least 3 years in a major dealership or an advertising agency in a similar capacity. Fluency in Kurdish/ Arabic/ English is a necessary requirement.
 
Primary purpose of the job:
  • To assist in developing marketing communication strategy for all the brands.
  • To timely execute marketing campaigns through the appointed agencies by preparing the advertising brief, as dictated by business objectives and budgetary guidelines.
Principal account-abilities:
  • Prepare and agree annual Communication strategy with the supplier(s) for each of the brands.
  • Review and prepare quarterly action plan based on the approved strategy.
  • Prepare and deliver campaign brief and coordinate with the advertising agency for design and execution.
  • Assist Regions in planning and execution of local events and road show if and when agreed and ensure responses are recorded and registered with the Sales Team.
  • Ensure that the contents of the campaign are accurate and follow zero tolerance for errors.
  • Prepare and execute Direct Mail shots and ensure that network is fully advised well in time before the execution takes place.
  • Maintain and analyze monthly expenses for each of the brand.
  • Work closely with suppliers to ensure integrated communication objectives are met at all times.
  • Analyze the campaign effectiveness based on the leads and response rate registered by the Sales Team.
  • Monitor industry surveys and competitors’ media campaigns regularly.
  • Utilize the market/industry information and knowledge gained to recommend appropriate action to respond.
KPIs:
  • Number of Leads generated.
  • Return on Investment (Marketing Dept.)
  • Brand Image.
Liaises with:
  • COO
  • Printing Agencies
  • Advertising Agencies
 
Job Requirements:
Education:
A graduate with a marketing communication or business degree.
Experience:
At least three years in a major dealership or an advertising agency in a similar capacity. Fluency in Kurdish/ Arabic/ English is a necessary requirement.
Conclusion:
As a member of the marketing team he/she has to liaise closely with the advertising/printing agencies showing a good flair of creativity to brief advertising/printing agencies and execute effective campaigns. A need to progress new ideas is essential