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B2B Marketing Assistant

  • Location:

    Beirut, Lebanon

  • Sector:

    Education

  • Contact:

    Steve Al-Bazy

  • Job ref:

    2759

  • Published:

    20 days ago

  • Expiry date:

    2022-05-29

MSELECT is looking to hire a B2B Marketing Assistant for an international training organization in Lebanon. Candidates must have a minimum of 3 years of relevant experience and be fluent in English.

Key Responsibilities
Website Updates

  • Updating content, structure and pages on the Company website to maximise visibility and conversion of traffic into leads and sales.
  • Identifying issues proactively and fixing them
  • Measuring traffic, conversion and lead generation actions

Email and Database Marketing

  • Implement email campaigns to generate leads for Company’s businesses based on strategy from the B2B Marketing Manager
  • Implement a growth strategy for the Company Client Database

Search Engine Advertising (SEA)

  • Implementation of Company Google AdWords and Bing strategies to generate leads for Company’s business lines in both Display and Search.


Key tools

  • Google Analytics & Webmaster tools, Google AdWords, WordPress, Microsoft Office Programmes, Canva, Adobe, Salesforce


Required Skills and Experience

  • A degree or related qualification in marketing or digital marketing
  • Ideally have experience with B2B Marketing in a SME
  • Experience of working with Google Analytics, Google AdWords, SEO and Email Marketing.
  • Be able to think outside the box, keeping up to date with marketing trends and marketing tools and utilising these to innovate and grow


Key Competencies

  • Hands-on, practical and a good all round marketeer
  • Ability to work on multiple projects in a fast moving and dynamic business environment
  • Excellent English, other languages a plus
  • Passionate about marketing and digital marketing
  • Independent, innovative, results driven
  • Analytical, numbers focused, detail oriented
  • Good project management skills
  • A good communicator, this role may involve some client interaction and working with partners


*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.