B2B Marketing Manager

  • Location:

    Beirut, Lebanon

  • Sector:


  • Contact:

    Susan Rafat

  • Job ref:


  • Published:

    21 days ago

  • Expiry date:


MSELECT is looking to hire a B2B Marketing Manager for an international Training organization in Lebanon. Candidates must have a minimum of 3 years of relevant experience and be fluent in English.


Key Responsibilities Include

  • Creating Visibility and Lead Generation
  • Website Management
  • Management and development of content and structure for the website to meet the needs of our clients and maximize visibility and conversion of traffic into leads and sales.
  • Search Engine Optimization (SEO)
  • Management of SEO to generate targeted organic traffic
  • Search Engine Advertising (SEA)
  • Management of Google AdWords and Bing to generate leads for business lines in both Display and Search.
  • Email and Database Marketing
  • Planning and implementation of all email campaigns to generate leads for client businesses
  • Develop and Implement a growth strategy for the Database
  • Lead Generation Events
  • Manage the marketing and support the logistics of lead generation events through the company region
  • Social Media Marketing (SMM)
  • Managing company accounts on LinkedIn, Facebook and Twitter in order to create visibility and generate leads, as well as monitoring and inter-acting with company client’s social media presence.


Content Development

  • Generate outstanding and relevant content in a variety of formats including videos, articles, webinars, social media content etc by working closely with company Faculty,Staff and external partners


Marketing Materials

  • Manage the development (with external resources) and update of marketing materials to support the company business lines including brochures, catalogues, flyers


Key tools used in the role include

  • Google Analytics & Webmaster tools, Google AdWords, WordPress, Microsoft Office Programmes, Photoshop / Paint.Net, Salesforce & Pardot etc.


Skills and Experience Required

  • A degree or related qualification in marketing or digital marketing
  • Ideally have experience with B2B Marketing in a SME
  • Experience of working with Google Analytics, Google AdWords, SEO and Email Marketing.
  • Be able to think outside the box, keeping up to date with marketing trends and mar-keting tools and utilizing these to innovate and grow


Key Competencies Required

  • Hands-on, practical and a good all-round marketer
  • Ability to work on multiple projects in a fast moving and dynamic business environment
  • Excellent English, other languages a plus
  • Passionate about marketing and digital marketing
  • Independent, innovative, results driven
  • Analytical, numbers focused, detail oriented
  • Good project management skills
  • A good communicator, this role may involve some client interaction and working with partners

*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.