Overview
As the digital landscape continues to evolve, understanding the importance of social media marketing is essential for businesses, entrepreneurs, and marketers. This Social Media Marketing course will cover a wide range of topics aimed at helping individuals or businesses effectively promote their products, services, or brands on various social media platforms.
By the end of this course participants will be able to:
Understand the significance of social media in the context of modern marketing practices.
Define clear and measurable objectives for social media marketing initiatives.
Identify target audiences and apply techniques to tailor marketing efforts effectively.
Define clear and measurable objectives for social media marketing initiatives.
Identify target audiences and apply segmentation techniques to tailor marketing efforts effectively.
Develop a structured approach to content planning and creation for social media platforms.
Develop skills in creating targeted ad campaigns and optimizing them for maximum effectiveness.
Course Content
Introduction to Social Media Marketing
Understanding the Importance of Social Media in Marketing
Overview of Popular Social Media Platforms
Key Concepts and Terminology
Setting Social Media Marketing Goals
Defining Objectives for Social Media Marketing
Identifying Target Audiences and Segmentation
Establishing Key Performance Indicators (KPIs)
Creating a Social Media Content Strategy
Content Planning and Creation Process
Developing a Content Calendar
Content Optimization Techniques
Engaging Social Media Audiences
Building a Strong Social Media Community
Techniques for Increasing Engagement and Reach
Managing Social Media Conversations and Customer Interactions
Social Media Advertising
Introduction to Social Media Advertising Platforms (e.g., Facebook Ads, Instagram Ads)
Ad Campaign Creation and Targeting Strategies
Optimization and Performance Measurement
Influencer Marketing on Social Media
Understanding the Role of Influencers in Social Media Marketing
Finding and Collaborating with Relevant Influencers
Developing Effective Influencer Marketing Campaigns
Social Media Analytics and Measurement
Key Social Media Metrics and KPIs
Tools for Social Media Monitoring and Analytics
Analyzing Data and Extracting Insights
Crisis Management in Social Media
Handling Negative Feedback and Online Reputation Management
Strategies for Managing Social Media Crisis Situations
Maintaining Brand Consistency and Transparency
Duration and Time
Duration: two-days
Time: 17:30 – 20:30
Language: English/Kurdish
Format: classroom-based
Refreshments: included
Price: $150
Payment
Must be made 5 working days before the start of the course. Payment can be made in cash, by bank transfer or through exchange offices.
How do I register?
You can register by emailing training@mselect.com with the following details:
Full Name:
City/Town:
Email Address:
Phone number:
Name of course: